It was just announced by billboard that our very own Todd Goodwin has been elevated to Senior VP of college, lifestyle and experiential marketing at Universal Music Group. Since joining the company in 2015 he’s built the department into a national network with reps in 50+ markets across the country, a plan which he intends to take to campuses internationally, most recently assisting with the launch of the UK team. The UMUSIC Experience reps serve our labels and artists by creating visionary content, organizing on campus events for artists, A&R scouting, delivering support for artists, promoting tour dates and organically connecting with students on more than 300 college campuses. You can read more about the growth of college reps here.
We can definitely attest to the huge role Todd Goodwin has played in building what he calls, “best-in-class college, lifestyle and experiential marketing teams prepared to meet the demands of the modern music industry.” Reps have shot content and set up live events for artists like Post Malone, Lewis Capaldi, Desiigner, Jade Bird, Troye Sivan, Maggie Rogers, Jack & Jack, BØRNS and so many more. Read more from his billboard interview to find out how he’s helped our team turn so many dope ideas into realities!
UMUSIC Experience - East Lansing, MI