Pusha-T, Rapper and President of G.O.O.D. Music and Steven Victor EVP and Head of A&R at Def Jam helped Universal Music Group’s “UMusic Experience Masterclass Series” kickoff at New York University’s Clive Davis Institute Elements of Hip Hop event in late October. About 400 musically inspired NYU students came together for this event, thirsty to learn from two of the industry’s best. Soraya Joseph, Digital Content Director of Ebony-JET, moderated the masterclass, bringing an energetic vibe to the stage.
To begin, Soraya asked Victor and Pusha-T to explain how they broke into the music industry. Victor mentioned that he was an intern for Interscope records for many years before getting hired full-time and beginning to manage artists. The experiences shared by Pusha-T and Victor connected to the students by motivating them to work hard towards their dreams.
Pusha spoke very perceptively about the future of hip-hop and the importance of embracing new artists and sounds. He expressed disappointment in the “greats” he has known throughout his career that would shun new artists, exclaiming, “I didn’t want to be like that. That’s not hot!” Pusha went on to explain that comparing new trap artists to classic 90’s rappers is simply a waste of energy. Pusha advocates listening nonjudgmentally to new music as this is the only way for the culture to continue to grow and expand to the level of 60s and 70s rock’n’roll.
The kickoff session of UMusic Experience’s Masterclass Series was highly successful and motivational for the students of New York University. The information shared by Steven Victor and Pusha-T, as well as artists and executives that take will part in the Masterclass series in the future will continue to inspire the next generation of music industry executives, and nudge the industry into a more productive, open-minded and creative climate. To read more about the Masterclass click here: http://www.ebony.com/entertainment-culture/pusha-t-steven-victor-masterc...
UMUSIC Experience - Ann Arbor, MI