UMUSIC Experience is a national network of the most driven and creative college students charged with maximizing awareness of their colleges.

UMG's main priority is the development of artists. The team of 80 reps in 50 markets provide services that include content creation, live events, experiential activations, college media outreach, A&R scouting, tour marketing, digital marketing, and campus & lifestyle visibility. This team not only delivers a best-in-class marketing approach to these services, but is also a future talent pool for every division within UMG. UMusic Experience recently launched a college festival brand which brings some of Universal's top developing artists to college campuses. The first show launched April of 2017 in Ann Arbor, MI with plans to expand to more schools toward the end of the year and beyond.